Saturday, November 22, 2008

Some Ads

I have been working more seriously in Photoshop/Illustrator and my design work is becoming more rewarding. Thanks to some handy tips I've picked up from The Pure Magic Matador, I've been able to add some much needed polish to make these into something special.

Here are a couple of the same ads in slightly different formats that I put together for the Winston Salem Journal and Charlotte Observer. Click on the images for larger versions.

This one ran as 2 col x 5.25" in the Observer. It also ran in black and white, which explains the dull fonts. I will update this blog with a higher res version of the Journal ad, which was a more difficult 6 col x 2" format, but I think it worked very well in this particular scenario.

A couple of hand-made items: The gift tag and the Christmas ball.

What I would do differently:
I would probably not use the Script font as much in the subtext.
Reduce the gradient just a touch more in the Observer ad (The b&w made this a tough call).
If I could only get a hang of that darn gradient mesh, I think I could have really made the Christmas ball zing!


George said...

Well done my friend! Somewhere, Scott Farrand just smiled and said "Dis guy's gat it, everyone else is out in the o-zone somewhere!"

adam said...

I wish I could be going this weekend. It sounds like a lot of fun and I know sometime soon I need to come up there and restock my "wine cellar."