I may be the last person on earth to know about this, but Google Maps allows you to put together custom maps. Since I've just discovered it, I'm sure you can pretty much do anything, but I used it today to create a visual representation of customers from one of our most recent festivals.
We know where most of our target market is coming from, but you never really know until you actually see it. Sometimes it's easy to forget what towns are near which, but Google Maps to the rescue!
This also let us see how effective our newspaper advertising was. I can match up the locations of respondents with the areas where ads appeared.
These responses represent only about 10% of total attendees. This map represents individual responses. A blue dot is one person. A red dot is 5 people. For my purposes alone, I could also use this map to gauge incomes of our clientele, or even figure out which locations spend the most money on average and overall. There are many other uses, just be creative! Best of all, it's FREEEEEEEEE.
Has anyone used this? What did you use it for?
View Larger Map
We know where most of our target market is coming from, but you never really know until you actually see it. Sometimes it's easy to forget what towns are near which, but Google Maps to the rescue!
This also let us see how effective our newspaper advertising was. I can match up the locations of respondents with the areas where ads appeared.
These responses represent only about 10% of total attendees. This map represents individual responses. A blue dot is one person. A red dot is 5 people. For my purposes alone, I could also use this map to gauge incomes of our clientele, or even figure out which locations spend the most money on average and overall. There are many other uses, just be creative! Best of all, it's FREEEEEEEEE.
Has anyone used this? What did you use it for?
View Larger Map
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1 comment:
Yo, take a look at SpatialKey (the walmart demo's really sweet). It's much better at representing geo-spatial data than google maps and does a great job of representing it over time as well. This way there'd be no need for red and blue dots, and it'd be easier to see what's going on through the heatmap that gets generated.
http://www.spatialkey.com/
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